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Method notes

Method notes

How we actually answered specific questions, where the uncertainty was, and the ones we got wrong.

17 September 2026 A number without an interval is an opinionWhy every figure we hand over carries how confident we are, and what that costs to work out.17 September 2026 Every measure will be gamedUsually within two quarters, usually by somebody acting entirely reasonably. Write down how, in advance.17 September 2026 The engagement we stopped in week twoThe data could not answer the question. What we charged, what we said, and what they collect now.17 September 2026 Why we will not build a dashboardForty tiles is an inventory of what was easy to plot, not a measurement system.17 September 2026 We got one wrong in 2023A seasonality effect we read as a trend. How it was caught and what we changed.

Before you engage us

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Will you build us a dashboard?
No. We will help you choose two or three numbers and hand over the queries; any tool will put those on a screen in an afternoon. A dashboard with forty tiles defers the decision about what matters to everybody who looks at it.
What if our data is a mess?
Most are. The two-week engagement exists to find out whether it is a mess that still supports your question. About a quarter of the time it does not and we tell you.
Which tools do you work in?
Whatever you already have. We write SQL against your warehouse and hand it over. We do not sell, resell or recommend a platform, which is why we can be honest about the one you are on.
What do we get at the end?
A document with the answer, how confident we are and why, plus every query used to get there. No licence, no login, nothing that stops working when you stop paying us.

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